You’re probably reading this early in the day, and if so I have some good news for you: the entire day before you is a blank slate on which you can paint your own picture. Yesterday is fully complete, never to be altered. Tomorrow is no guarantee. You have today and today only. So why not make the most of it? Why not approach the day with intentionality and with a clear purpose? One way to do that is to get into the habit of setting daily goals. These are mini-goals that can be accomplished before you leave work this afternoon (or evening if you’re writing a late-day sale!). The great thing about mini-goals is that they are self-contained and easily tracked. They also give your day more focus, and they put you in control of your own success. Some … Read More…

We here at the Shore Thing have a good friend who is a very fine writer.  We wanted to give our congratulations to Paige Suth for getting published in the L.A. Examiner!  The best way we know how to do that, is publish her again. _______________________________________________________________________________ Spring is in the air, people! It’s time to clean house! It’s time to crust the insides of our microwaves with colored sugar while microwaving peeps! It’s time to gather with friends and family and enjoy our lovely Southern California weather! Or more importantly, it’s time to stay inside and tune in for season finales of all our favorite TV shows! That’s right, Los Angeles. The time for Spring Sweeps is at hand! Whether you’re tuning in to watch Steve Carell’s final episode of The Office or voting for your favorite American Idol, it’s safe to … Read More…

People don’t like long voice-mails any more than they like long e-mails. Think about keeping your voice mail messages to prospects down to around 30 seconds if you can. The adage is simple but important: you say more when you talk less. Got any good voice mail etiquette or tips? Let us know!

This Week’s Winning Entry: “All it needs is a fresh coat of paint and a set of veneers!” ~ Kim Another Great Entry: “Yes, but this home does have a great personality…” ~ Greg

When you get dressed in the morning, take a look in the mirror and ask yourself if there might be any distractions to a one-on-one trust-based relationship with a prospect. Here is my list of things that get in the way of trust building, because they draw too much attention from the prospect, making it more difficult to connect: 1)    Excessive jewelry – especially of the clanking variety 2)    Unkempt clothing – wrinkled, not tucked in properly, etc. 3)    Too much cologne or perfume – can be an instant and permanent turnoff 4)    Too much makeup – some salespeople look like they just came from a Mary Kay party 5)    Body odor or bad breath – I am always amazed at how common this problem can be Top professionals have a deep concern about their image. Take a second look … Read More…

Here are three ideas to take extra-special care of your customers. What are yours? Let us know in the comment box below! Idea #1: Brainstorm their pain. Spend time and think about what might be stressing them out today regarding the move. Perhaps it’s getting the kids enrolled in a new school. Maybe it’s learning where the best commute routes are. It could be something as simple as finding boxes for the move. Do a quick little bit of research and find some answers just for them. They’ll appreciate the personalized attention. Idea #2: Compliment their choices. If your customer has made selections from a design center, talk to the design center rep and find out what they picked. On your next follow-up call, tell them you talked to the designer and she complimented the outstanding selection of… They’ll be … Read More…

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