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Monthly Archives: May 2011
Home Builder Marketing: Creating a Legacy Brand Written by Dawn Sadler If anything were possible, where do you want to be in two years? In ten years? What’s possible for your company? For you? How many homes do you want to be selling? What profit margin do you want to be achieving? What kind of people do you want to be working with? How do you want to be thought of by your homeowners? What do you want people to be saying about you around the water cooler or at the Starbucks in the cities and towns where you build? Now let me ask you this. Which of the following will lead you there: Lower prices Bigger incentives More upgrades as standard Less upgrades as standard A free trip with every home Incentive-based selling is a reality of our business. And … Read More…
Here is some good advice for those customers who need to sell their home. You can help them help themselves. Your Home: How to Sell in Tough Times By Amanda Gengler and Elizabeth Fenner (MONEY Magazine) — If you’re in the market to sell your home, you probably feel you can’t catch a break. Nearly five years into the housing bust, when many experts thought the real estate market would at least have stabilized, sales and prices are still dropping in most of the country. In February existing-home sales tumbled 9.6% from the previous month, and the median price of a single-family home dropped to $157,000 from $163,900 the previous year, according to the National Association of Realtors. Click here to read the entire article.
We’re assuming that there isn’t an H.O.A. in this neighborhood. Or at least not a very tough one. Submit your best captions in the comments section below. The winner will be declared next week.
Do the homes you sell all come with these? Why the heck not?
Don’t allow your customers to get lulled into a false sense of security over interest rates. The uber-low rates will not last forever, and waiting to purchase a home could cost a customer dearly over a five-year period of time. In fact, do you know – off the top of your head – the financial impact of a one-percent interest rate bump on your customer’s monthly housing payment? That figure can be a powerful motivator when it comes to getting your customer to move forward today with a purchase decision, as a one percent bump could costs thousands of dollars over the next five years – unless they move forward NOW!
OK, so your personal budget says you need to sell two homes a month in order to maintain your lifestyle and financial obligations. Or one a month. Or four. Whatever. The point is that you are clear on the goal – you know how your sales pace relates to your financial picture. So what happens when you get that extra sale? Or two? Or three? Do you have a plan in mind for when you exceed the goal? If not, you might be missing out on a powerful motivational opportunity. Many salespeople set effective personal stretch goals. They have a plan in place for when they exceed their monthly target. To them, it’s not just one more deal. That extra sale is translated into something personal and concrete. It means the opportunity to put a couple of grand into savings … Read More…
This week’s winning entry: “Ahhhhh, they’re home……” ~ JABaker Another great entry: “I’d be happy to volunteer my house to hold the Neighborhood Watch meetings…” ~ Ewpeterson
http://jeffshore.com/new-home-sales-seminars/
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Deal With It! Master 21 Tough Sales Office Situations
- Great article in SMI "Designed To Sell:Sales Centers". Thanks to Kevin Oakley & Joan Marcus-Colvin for contributing! http://t.co/xz2ZDZgewd
- Great article in SMI "Designed To Sell:Sales Centers". Thanks to Kevin Oakley & Joan Marcus-Colvin for contributing! http://t.co/xz2ZDZgewd
- Nice way to end the week! http://t.co/xdnNJRxcug
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