We can be honest – there is still a whole lot of ugly going on out there. You can start your day with the best attitude in the world, but it won’t be long before some mentally unstable distressed customer will want to take out their frustrations on you. These days, you can only expect the unexpected. Now add to that the fact that the feeble rewards aren’t what they used to be. And the stress levels are higher. But at least we have to work longer hours to make up for it. And then there’s the sales manager, who clearly wants to harass motivate you to even higher numbers, all so he can protect his own backside interests. And we won’t even get into the often-tyrannical demanding division manager. Don’t even get me started! And for all that, I … Read More…

By Jason Forrest I read a conversation among realtors on Active Rain who are a bit confused about their job description–they believe their job is to show and tell and that they should show customers home after home until the client finds something they can live with. Once they do, the answer to any concern is to then to lobby for lowering the price until the customer is willing to accept. I could not disagree more. A realtor with this approach is FAR from earning their 1-3% keep and really makes him/herself unnecessary. Sellers may as well use a for sale by owner (FSBY) approach and buyers may as well contract on the home with the lowest cost per square foot. If you’re representing the seller (either the builder or homeowner), your job is to find a way to sell the … Read More…