Posted on: Saturday, December 10th, 2011

We’re all thinking about the Christmas season these days, but there is another season just around the corner. The “Selling Season”. Let me tease you with the idea that there is a selling message available to you for just the next several weeks that can really boost your sales.

The “Selling Season”, as it is called, is actually a buying season. It’s a matter of historical record. From late January through May, in good markets and bad, there is always a surge in buying activity. That has happened every year for decades. It will happen again in just a few short weeks.

How do you take advantage of that today? Two strategy points:

1) Explain the “buying season” phenomenon to your December prospects.

2) Ask them if it’s better to buy just before everyone else does, or to wait until everyone else has purchased?

Of course, the answer is a resounding “NOW”! If you wait you’ll be purchasing when all the best locations have been picked over. A surge in sales usually means prices go up and deals go away. Not to mention where interest rates could be.

You need to perfect your pre-season sales pitch. It’s a great way to boost those December sales!