SUCCESS Marketing: How You Can Break the Mold and Go for Bold!
I’m really thrilled and honored that SUCCESS Magazine published my latest article in their August 2014 edition!
My friends at SUCCESS asked me to contribute to their ongoing Modern Marketing series from the ‘Be Bold’ perspective, which is awesome because I’ve entertained a growing fascination with the way that the stodgy old insurance industry has created three of the boldest, freshest marketing campaigns around:
“The imagination behind the selling power of a charming duck, an aggressively cheerful woman with shellacked hair, and all manner of violent accidents personified by a calm, rugged leading man is noteworthy: Bold marketing works. The juxtaposition of humor, likability and entertainment with old-school, boring insurance is a big part of the boldness in these marketing campaigns.”
About the Author: Jeff Shore
Jeff Shore is a highly sought-after sales expert, speaker, author and consultant whose innovative and real-world selling strategies help you to change your mindset and change your world. His latest book, "Closing 2.0," is now available. Learn more at jeffshore.com and follow Jeff on Twitter.