The Little-Known Strategy That Savvy Sales Professionals Have Been Quietly Using Since 2009 To Sell Higher Priced Homes

Enjoy this Guest Blog Post by Dan Stemen,
Business Development Director at Retirement Funding Solutions,
showing the Baby Boomer Generation today how to be
financially prepared for their retirement years.
Retirement Funding Solutions is a Sponsor of The Jeff Shore Sales Leadership Summit

I recommend working with Boomer buyers because they are the fastest growing demographic in America.

• An American turns 50 every 7 seconds—that’s more than 12,500 people every day

• The senior age group is now, for the first time, the largest in terms of size and percent of the population in the U.S.

• As of 2015, those aged 50+ represent 44% of the U.S. population.

• The 55+ age group controls more than three-fourths of America’s wealth.

• The 50+ age group receive $2.4 trillion in annual income, which accounts for 42% of all after-tax income.

So if you’d like to sell homes to these Boomers using an upsell strategy, then here is a proven tactic to use. The next time you’re speaking with a prospect who is 62 or better, ask them the following question…”what’s your budget for your dream home?”

What you’ll hear next is one of the following responses:

Response 1: “My budget is $250,000 because I want to pay cash”
Response 2: “My budget is $350,000 because I can only afford a $1,300 per month mortgage payment”

But what if there was a better option?

Did you know there is a little-known FHA Program that allows Boomer buyers to purchase a home for a one-time down payment and never have a monthly mortgage payment for the rest of their life?

I call this the ultimate upsell, and savvy sales people have been offering this little-known strategy to Boomers 62+ since 2009. The end result is that the buyer gets the home they really want; they retain a significant portion of their life savings, and never have the burden of a monthly mortgage payment.

You benefit because the average purchase price of homes sold using this strategy will go up dramatically, and the upsell happens automatically because buyers are purchasing their dream home with the least amount of money out-of-pocket.

In effect, you’re offering buyers dramatically more purchasing power using the same amount of money they would have spent paying cash.

Are you curious to know what this little-known strategy is called?

Introducing the Home Equity Conversion Mortgage for Purchase or H4P Program for short.

Imagine being able to easily raise the ceiling on the price of your homes while also dramatically increasing your profitability…and doing all of this while gaining a selling advantage your competition.

Learn all the details by registering for our next live webcast by going to: www.rfslends.com/jeffshore


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About the Author: Dan Stemen

Dan Stemen is an author, copywriter, speaker, and business development director with Retirement Funding Solutions. His H4P Boomer Marketing System teaches Builders and Realtor Estate Brokers how to sell more profitable homes to Boomer buyers age 62 and better.