6 Ways to Slay Distractions and Crush Your Sales

Recently I had a lengthy discussion with my good friend and business coach Mike Calderwood about barriers to effective sales execution.

Specifically, what holds people back from crushing it on sales execution?

Mike said something that caught my attention. He said that most people have “A.D.D.”

Now, he wasn’t referring to the A.D.D. that you and I usually think of. In this case, A.D.D. stands for: Attention Distraction Disorder.

Sound familiar?

More and more distractions creep into our lives every day. Between the onset of technology, constant connection and human nature, it is amazing anyone gets anything done!

In fact, as I write this, I am on an airplane sitting next to a screaming baby. As you can imagine, that’s a fairly in-your-face distraction… yet I write on.

So how do you stay focused on sales execution when so many people, gadgets and gizmos compete for your attention? Here are six steps for slaying your distractions and crushing your sales execution.

Step #1: Have a Plan

I know that sounds elementary yet so many people start their day with no game plan. Effective sales execution absolutely requires a plan. You will never achieve your full potential (and your full income!) without a honest-to-goodness plan.

I recommend asking yourself, “What would I have to accomplish (in my life, business, health, relationship, etc.) to consider today a productive win?’

Step #2: Stop Multi-Tasking

Research shows that multi-tasking actually limits your capacity for execution. Choose instead to stay present in every moment. Adopt a “singularity of focus” and watch your sales execution skyrocket.

Step #3: Set Clear Boundaries

You train people how to treat you. That means you need to let would-be attention thieves know when you are unavailable… and do not respond when they encroach on your productive time.

Step #4: Submit to Accountability

Just like people often need a workout partner to keep them on track, you may consider an execution coach. We are quicker to let our own selves down faster than someone else. That’s why people pay big bucks for personal trainers at the gym.

How much more could you earn this year if you had someone holding you personally accountable for your sales execution each and every week?

Step #5: Hit the “Off” Button

This might be the most important one on the list. Like Pavlov’s dogs, we are becoming a society that is completely reactive to the bells and buzzers of our devices. Get very good at shutting these devices off. They kill your productivity.

Step #6: Get Help

You may not have ever learned how to execute at high levels of performance so you might need some training. Seek out programs and courses that will give you the skills and tools you are lacking. There are plenty of resources out there.

It’s time to stop distracting yourself and start crushing your sales. Ready? Set?

EXECUTE!