5 Pro Tips for Great Salespeople You Can Use Right Now
Top sales performers are obsessed with lead conversion. Great salespeople stay focused on moving the right buyers through the process quickly. Here are some pro tips on how to effectively achieve lead conversion – which leads to becoming a great salesperson!
Pro Tip #1: Ask for the Sale on Visit One
Great salespeople know that to maximize lead conversion they MUST ask for the sale on visit one – without exception.
Why? Because they know that…
- They may not get another chance.
- Buyers buy on emotion and emotions are highest the first time the buyer sees/experiences the product.
- The buyer will often respond with “I need to think about it” and we want the buyer considering the purchase as early in the process as possible so emotions stay high.
Pro Tip #2: Control the Next Step
Great salespeople never give away control of the sale. Conversion = control. And in order to stay in control, they never put the onus of the next step on the buyer.
Great salespeople always control the next step of the sales process. They call the buyer, they set-up the next meeting, they connect the buyer to the resources they need to move forward. Giving control over to the buyer is not only unprofessional, it is unproductive.
Pro Tip #3: Follow-Up
Great salespeople do the things other salespeople don’t want to do. This includes doing the things they sometimes don’t want to do. An example? Follow-up!
Great salespeople follow up quickly, effectively and with a personal message. Top performers know that one of the best ways to separate themselves from the competition is to follow up with every single person, every single time. Faster follow-up = faster conversion.
Pro Tip #4: Prepare for the Return Visit
Great salespeople maximize each and every interaction with their buyers.
When a top performing salesperson gets a repeat visit from a prospective purchaser, they plan for the encounter. They revisit their buyer’s notes. They have goals for the interaction and create an intentional strategy to get to that goal.
Pro Tip #5: Spend the Right Amount of Time with The Right People
Great salespeople know that scoring higher and faster conversion rates means spending the right amounts of time with the people most likely to buy.
How do they figure out who to spend time with? Discovery questions! Great salespeople don’t waste huge amounts of time on people who aren’t buyers because they ask strong questions upfront. Better discovery = stronger conversion.
Want more sales? Want more sales out of the leads you already have? Focus on the behaviors that get lead conversion results and move you closer to your destiny as a great salesperson.