The 4:2 Formula Academy is an intensive real estate sales training series and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.
The 4:2 Formula Academy is more than just a three-day workshop. This revolutionary experience creates a 12-week learning cycle that enables you to achieve true mastery of the principles and skills involved.
Upon enrollment in the Academy, you’ll receive a copy of Jeff Shore’s industry-changing book The 4:2 Formula in audio format. You’ll also complete two pre-workshop video training lessons in preparation so you can get the most out of the Academy.
During the live three-day real estate sales training Academy you’ll experience a captivating blend of coach-led talks, video lessons, group discussion and activities, role-playing, personal coaching and feedback, as well as high-impact action planning to ensure optimum results.
Following the Academy workshop, you’ll stay engaged in an eight-week online performance path that includes video lessons, practice exercises and certification tests so you can keep improving long after the event comes to an end.
Rejoin your coach and classmates for two one-hour webcasts in the months following the live Academy event to share your progress reports, discuss best practices, and reinforce key skills.
You can choose to join The 4:2 Formula Academy at one of our highly desirable destinations across North America led by either one of our top-performing coaches: Amy O’Connor or Ryan Taft.
As one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh perspective on leadership, to her enlightening seminars.
Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching real estate sales professionals. Amy’s audiences describe her infectious energy and passion as “exciting”, “motivating”, and “captivating”.
A member of the National Speaker’s Association, Amy also holds a Masters in Organizational Communication from Wake Forest University.
The former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.
With a career spanning two decades in training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology, and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.
Ryan is a member of the National Speaker’s Association and a frequent contributor to leading industry publications.
We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.
That’s why we offer our unbeatable money-back guarantee to all our graduates!
If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.
That’s how certain we are that our program works!