Author: Ryan Taft

Screen Shot 2017-06-15 at 12.52.17 AM

Super Stupid Things That Don’t Impress Your Customers

Of course you want to impress your customer. That goes without saying. The challenge is you may have learned techniques from past sales trainings that could be keeping you from impressing them and actually causing customers to want to run from you! Watch this video from Ryan Taft to find out more.

Read More

Jump Over Objections

An Easy Technique to Overcome Your Customers Objections

Which perspective is your customer more likely to take: yours or theirs? Ryan Taft thinks that’s kind of a “no duh” question. Obviously they are more likely to adopt their own perspective. It is their perspective after all. So, if that’s true, then it makes total sense to consider their perspective when handling their objections.

Read More

Ryan Speaking

What Ryan Wished He Knew Before Becoming a Sales Manager

When Ryan Taft was first promoted into a sales leadership position, his training went something like this. “Congratulations. You got the job. Now get out there and get more sales.” To be clear, he got no training! If he could go back in time and give himself five keys to sales management, this is what he would share.

Read More

Position of weakness

10 Signs You Might Be Selling From Weakness

Even in a good market there are ways you can lose a sale. Ryan Taft sees it all the time. A common “sale-buster” is selling from a position of weakness. Even if you have the greatest product in the world, customers will turn and run if you portray weakness.

Read More

Angry Customer

5 Ways to Win Over Your Mean, Nasty & Crazy Customers

As Ryan Taft works with sales pros across the country, he hears horror stories of nasty and contentious customers that even the best of the best would want to avoid. But, nasty people are a huge opportunity for you to close more sales. Most people have zero desire to work with someone who is “difficult.” They are virtually an untapped market.

Read More

Sales Rally

Do You Hold Sales Meetings or Sales RALLIES?

As a sales manager, one of your toughest tasks is to come up with ideas for effective sales rallies. Unfortunately, many sales rallies (a.k.a. meetings) are thrown together at the last minute. If you want your team to have a “Let’s go crush it this week!” attitude, here are a few ideas to implement into your next rally (not meeting!).

Read More

Emotional Endorsement

Why Your Emotional Endorsement Matters to Your Buyer

As a sales person, you should use Emotional Endorsement to promote your product or service before your customer is even introduced to it, sees it, or uses it. Unfortunately, most salespeople become desensitized to their own product and service. Ryan Taft shows you how to intensify your customers’ experience, to maintain excitement about your product or service.

Read More

3 Ways to Impress Customers

3 Surprising Ways to Impress Your Customers

Impressing customers isn’t actually that hard to do – if you are consciously intentional about doing so. Unfortunately, too many salespeople have put customer service on cruise-control – and the customer can tell! Here are three simple but surprising ways to impress your customers right now.

Read More