What’s The Key to Sales Success? BOLDNESS
It’s Time to Get Out of Your Comfort Zone
The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. Boldness—it’s the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale.
In this inspiring, humor-filled guide, Jeff shows you:
- How to train your brain to prepare for uncomfortable moments
- How to figure out exactly what inhibits you
- Why you make certain decisions in moments of discomfort
- How your customer’s own discomforts affect his or her purchase decisions
Featuring self-assessment tools, hands-on exercises, and case studies showing Shore’s methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.
Sales managers like to make sure their sales team is armed to the teeth with all the latest and greatest tools, tricks and techniques.
Those are all great, but if the salespeople don’t have the winning attitude to go with them, their success is going to be limited.
Having the proper success mindset is exactly what it takes to win those difficult sales that so many other sales professionals leave on the table.
Put simply, the right mindset is what separates the good from the great.
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