Likability Changing Perceptions

The #1 Way to Get Customers to Love Your Product

Our brains establish a connection between our environmental conditions and experiences. Our brains simply doesn’t separate these things. For salespeople, this mental correlation makes for a huge opportunity… or a dangerous pitfall.

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Tom Brady

3 Sales Lessons You Need to Learn From…Tom Brady

At the top of the list for greatest player ever is Joe Montana, one of the coolest big-game athletes in any sport. Ever. Joe Montana was talent times toughness times leadership. He was the complete package. But then along came Tom Brady. And he has challenged me to question the once unthinkable idea that someone could be better than Joe Montana. (I can’t believe I just wrote that.)

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Prospects into Advocates

3 Ways to Turn Your Prospects Into Advocates

The prospect in front of us is ready, willing and able to purchase. But, oftentimes, there is one or more purchase decision-makers lurking in the background, waiting to scuttle the deal. How do we influence that “absentee” prospect when we may never get a chance to talk to them?

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