Jeff Shore

Here’s a very important question to ask yourself: “What the heck am I doing here?” You heard me correctly. It is perfectly acceptable – even healthy – to ask that question. It just depends on your tone and your intention. You see, you can ask that with a sneer and a snide attitude and it becomes your own personal pity party. But change the tone and the context and it becomes one of the most important questions ever. Think about asking the question “What the heck am I doing here?” from a perspective of intense introspection and curiosity. How would that approach change both the tone and the meaning? The fact is that we should always be challenging our own motives and actions. As a means of staying connected to a purpose and a vision the question forces a deep … Read More…

In my travels I frequently hear salespeople suggest that if their homes were priced “more competitively” they would sell at a much faster pace. No doubt that is true, just as it would be for cars, jewelry, insurance, or any other product. It’s the price curve in action. Oh, that it were so easy. Alas, the simple solution comes at a heavy cost: profit margin. Every dollar that comes off a price is a dollar removed from the bottom line. A salesperson might say, “If they lowered my price by just $5,000 I could sell these homes all day long.” Again, that might be true – but at what cost? If your company’s business plan is to deliver 300 homes this year, a $5,000 price drop on each of those homes will cost the company $1.5 million dollars of direct … Read More…