The Single Most Revealing Sales Question

​The typical sales presentation often ignores the psychology of the decision-making process and focuses on buyers’ wants and needs. Understanding the need is important, but understanding the why behind the need is far more critical. ​

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Stop Trying to Get the Gold Star

Do you remember the gold star in elementary school? You know, the one you got if you cleaned your desk, or didn’t eat the glue. Here is why you shouldn’t go for the gold star now.

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