Feeling the stress of constantly adapting to changing buyer demographics? Here are four universal sales fundamentals that will radically expand your influence with buyers from every culture and of every age.

All too often customers associate the word sales with negative sentiments and deeply held biases. The question to me is, “Why?” Why the discomfort with sales? The short answer: we earned it.

Want to help your home buyer fall in love? Then you have two primary objectives: Transfer your own positive energy and describe your enthusiasm in emotional terms for your buyer. Here’s how…

I’m not actually suggesting that you should stop helping people solve their problems. But I am imploring you to stop selling and solving SO DANG QUICKLY!

Choosing to purchase a home is not a single decision; it is a thousand decisions. What are the odds that people buying together are going to agree across the board? Technically, it’s about 0 percent (give or take).

As a sales professional, you need to speak your customer’s language! If you’re trying to appeal to Millennial customers, here are three things you absolutely need to know about selling to them.

In my ongoing quest to increase the level of boldness in all areas of my life, I must constantly deal with an old nemesis: procrastination. Based on my informal surveys and human nature, I’m guessing many of you might struggle with this issue as well.

“Follow up” — the very phrase elicits either rolling eyeballs or waves of nausea. But, I’m offering a method of follow-up that will definitely make an impression.

Customers research, decide and buy differently today than at any other time in history. But have salespeople adapted accordingly? Or are we still talking like cheesy pick up artists?

Sales jobs offer seemingly endless opportunities coupled with an alarmingly high rate of burnout. Finding the right fit by asking these questions early in the job hunt.