The 4:2 Formula - Getting Buyers Off the Fence and Into a Home
For bulk orders, email cassandra@jeffshore.com
Your customers aren't satisfied. Relax, your customer's aren't dissatisfied with you, they are dissatisfied with their current home, their current situation, their current lives There is something in their lives that isn’t working for them and they need a solution to their problem.
Your job is to give them one. And the only way you can do that is if you know—really know—where their dissatisfaction lies. Jeff Shore will show you how to...
- Discover The Customer’s Mission. If you can get to the core of your customer’s dissatisfaction—of what first got them on the fence—the sales path will roll out right in front of you. They will literally show you how to sell them a home.
- Maximize The Formula for Change. A prospect’s current dissatisfaction, their promise for the future, and all of the costs and fears inherent in purchasing are variables in whether or not they buy. Understand what they are wrestling with.
- Master The 4:2 Selling Method. See how to build trusting, mutually beneficial relationships with your customers, dis- cover their housing needs on a much deeper level, and prove you have the solution they seek.
- Implement these new skills immediately! Simply reading a book isn’t enough to take your skills to next level. Learn how to engage these new techniques through diligent practice and masterfully execute them in your presentation.
Audiobook! - Tough Market New Home Sales
The Tough Market New Home Sales audiobook is here! It's the perfect way to get Jeff's message at home, in the car, or in your office. Wherever you are, it is crucial to your success that you always keep learning!
You can buy the audiobook buy clicking on "Buy Now" above. Or click below to hear a free sample first!
Redefine “The Market”
Understand Your Individual Customers
Tough Market New Home Sales
You’ve made great sales in a strong market—but what about when the market is tough? Jeff Shore blazes a new trail for sales counselors with techniques designed specifically for the most difficult markets!
More than just a survival guide, Tough Market New Home Sales provides revolutionary strategies for counselors who want to face challenges head-on and achieve thriving sales. Master the Critical Twelve Seconds of an encounter, learn how to create urgency in your customers, and radically redefine the process of closing.
Tough Market is the most important, thorough, and innovative book on new home sales in the business. Make it a part of your success!
Deal With It! Mastering 21 Tough Sales Challenges
Endless negotiations, obsessing over incentives, buyer’s remorse—every sales professional has its share of daunting customer interactions. Jeff pinpoints 21 of the most common sales challenges—and turns each one into a high-yield opportunity.
Learn how to deal with needy, indecisive, or argumentative customers, how to handle multiple prospects at a time, and how to close the sale, whether it’s the first visit or the fifth. Deal With It! is a valuable reference tool. Don’t be caught in a tough situation without it!
Jeff Shore on Sales (E-Book)
We're always looking for that extra edge in the middle of our busy day, and sometimes a 'mental snack' is just what we need to charge back up.
Jeff Shore on Sales E-Book is a series of writings on various sales-related topics, providing food-for-thought for everything from motivation to curiosity skills to getting out of a slump.
It's Jeff Shore in thought-provoking, bite-sized chunks, perfect for keeping you at the top of your sales game.
Outstanding Sales Meetings
$49.95
Add to CartTransform your sales meetings from “boring and obligatory” into the highlight of your entire week! Jeff taps into years of management experience to bring you the secrets of incredible sales meetings. Outstanding Sales Meetings not only gives you the power to instruct and motivate your team but also provides six months of ready-to-use meetings—so the work is done for you! Sales managers must have this indispensable resource.
Sales Professional's Toolbox
$39.95
Add to CartUp the ante with this suite of Jeff Shore favorites. The Sales Professional Toolbox offers three invaluable resources for the sales professional looking to maximize their encounters with every prospective buyer and redefine their position in the closing process.
Tough Market New Home Sales, Deal With It! Master 21 Tough Sales Challenges, and Jeff Shore on Sales all give powerful insight and priceless pearls of wisdom to help guide you through your everyday sales challenges.
Sales Leader Toolbox
$79.95
Add to CartThe ultimate bundle for the ultimate sales manager! Reap the benefits from all four of Jeff Shore's sales guides and effectively lead your team to better results. Successfully navigate through a challenging market and come out on the other side unscathed (with more sales!) Discover opportunity in opposition and learn tricks for overcoming typical objections and atypical clients. Losing your audience? Flip the switch and transform your weekly sales meetings into a platform for motivation with six months worth of ready-to-use meetings. You'll find perfect portions of Jeff Shore in a series of insightful, sales-centered writings to be enjoyed one at a time or all in one sitting.
A robust offering of applicable sales tools in one performance-enhancing package.

