Mindset Check, Please

Kathy Klinger in Fort Wayne, Indiana this week sent me an outstanding quote from the great Winston Churchill. Check it out:

“For myself, I am an optimist. It doesn’t seem to be much use to be anything else.”

Let’s analyze.

1) That statement shouldn’t be nearly as profound as it is. The quote demands an “Oh, man!” and a “No duh!” at the same time. How can something so obvious be so profound? It must be (at least for me) that it cuts too close to the bone, that it too often perfectly depicts my faulty thinking.

2) The statement stands alone as an outstanding gut check whenever negative thoughts enter my head. When I negatively pre-judge a prospect that just got out of their car. When I adopt someone else’s negativity as my own. When I buy into the dour news coming from the television or newspaper. Decision time.

3) Inherent in the statement is the idea that pessimism is a choice. Likewise optimism. It is up to me, and me alone, to adorn my attitude in finery or in shabby rags.

4) I am left to believe that pessimism is a great scourge on sales professionals. It has neither value nor purpose. It cripples, hinders, restricts, hampers, encumbers, obstructs, impedes, and otherwise paralyzes effectiveness.

I choose today to be optimistic. I choose to see the best in the people I will meet. I choose to stare down adversity and accept that I will be a better person because of it. I choose optimism, and I don’t see much use for anything else.

And now you’ll excuse me – I need to go change the world now.


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.