“How’s the Market?”

Change is in the air, is it not? Last week’s report on new home sales was the most encouraging yet, with sales up far more than expected. Of course, the “expected” numbers are simply the pundits’ guesses – it’s the buyers and sellers that make it happen.

With that in mind I think it’s important to point out that broad sentiment is a lagging indicator of market movement. The market was falling long before the broad sentiment of the population accepted the fact. Likewise, the market corrects before the general population acknowledges the correction.

It is up to you then to sing that song and to tell that story. And if your energy and enthusiasm is low (or even neutral) you’re in deep trouble. Think about the pressure you are placing on your customers to get excited about the market when you yourself do not show that energy in your tone, your body language and your expression.

This also seems to be a good opportunity to learn from one another. Got a good line that you use in the sales office to communicate the growing strength in the market? Would you care to share it with the readers? Perhaps we can all be enhanced in our presentation with your wisdom.

Enter your thoughts below:

What is your power message in communicating that now is the time to buy?