The holidays are just around the corner, my friends. And you know what that means, right? It means HIGH QUALITY TRAFFIC! That’s right – it’s the time of year when conversion rates should be at their absolute highest.
Think of the barriers that a prospect must go through to visit a sales office – time off work, narrowing choices, arranging for child care, overcoming a fear of salespeople. Now add on top of that the distractions of this time of year. There are so many reasons NOT to visit a new home sales office.
So between now and New Year’s Day, every traffic unit becomes more important…and more legitimate! They are looking at homes this time of year not because they have nothing better to do but because they are serious buyers!
Get it out of your head that slower traffic means lesser quality. That couldn’t be farther from the truth in this case. And while other salespeople will coast into the last weeks of the year on cruise control, the top performers will embrace the opportunities and get sales that others will overlook.
Hey veterans – you’ve seen this happen, right? Share your stories below. We’d love to hear from those of you on the front lines!
Start expecting your highest conversion rates of the year. And you’ll change someone’s world!