You: The Product

This article is specifically written for my out-of-work friends. If you’re pleasantly employed without a care in the world, good for you – be grateful every day – but right now I’m talking to those far less fortunate.

If you’re trying to land the right job (or for the time being you’re trying to land any job) it might help you to find a new perspective on the search. You might consider the search to be a sales and marketing presentation.

You = Product

Get your mindset straight from the very beginning. You are a product, and as in any competitive environment you need to look good for the prospective buyer (employer). So consider from the start what that buyer/employer is looking for? If the search is for a sales position, the buyer/employer will be looking for positive energy, assertiveness, drive, and goal clarity. Do you show these things? Are you attractive to a shopper?

Prospective Employer = Shopper

Like any prospect on a shopping mission, the basis for that mission will be a need. Taking care of that need will come at a cost. Will the value that you bring exceed the cost? If you cannot prove that in the interview you’ll never get hired.
Securing Interviews = Marketing

Effective marketing is about repeated and targeted exposure. It’s about standing out and being memorable. It’s about staying the forefront of a prospective employer’s mind. Do something bold and interesting! Stay in touch. Close (hard!) on just one interview. If you don’t ask, you don’t get. Forget it if you think you can just e-mail a resume and call it quits. These days that strategy is as week as trying to sell your home through a 2-line classified add.

Interview = Sales Presentation

Here you’ve got to stand out, and you do that with your positive energy more than anything else. Walk into that interview with a smile on your face, and then be prepared to share the value in this outstanding product. Most importantly, CLOSE all along the way!

It’s not a job search; it’s a sales presentation. Stay positive and apply your efforts with that perspective. Seek to change your “prospect’s” world, and you’ll change your own at the same time!


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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.