What’s the Worst That Could Happen?

Right now, this moment, you have an uncomfortable task on your to do list. It’s a phone call you don’t want to make, or an unpleasant task that needs to be completed. Stop right now and ask yourself these two questions:

1)    What is the worst possible outcome of doing this right now?

2)    How will I feel when this is behind me?

The chances are that the “worst possible outcome” is really not that bad. No one is going to take a swing at you. You’re not going to endure undo torment. The worst case is typically not that bad.

When it comes to question two, this should be a great motivator. Think of how great you’ll feel to knock that task out right away. Good news: you’re only a couple of minutes away from actually feeling that.

Do it! Right now! This minute! Tackle the tough stuff first and see how much better you feel.

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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.