The Simple E-mail
Here is a very simple way to get someone’s attention with a quick e-blast to your data base. Send out an e-mail with a subject line that reads, “2011 Resolutions”. In the body of the text, just write, “In 2011, I resolve to buy my dream home.”
That’s it. Simple, straightforward, to the point. You actually have a much better chance of getting them to read the e-mail if it is not overloaded with text.