Cultural Breakthrough

My new home sales career took place in the exceedingly multicultural San Francisco area. Believe me – I needed to be conversant with people from cultures all around the world.

One question that I enjoyed asking was this: “Tell me about the home you lived in back in __________. What was it like?”

People love talking about their homes, and you learn a lot about people by learning about the homes they lived in previously.

Take a deep and curious interest in your customers’ lives. It will help you to change their world!