Clean Up Your Topo Table

When a customer walks into a sales office for the first time their senses are heightened, and they notice everything. This includes the condition of the plot table, which is often their targeted destination.

Take a look at your table right now and see if it passes the test:

  • Is it clean?
  • Are the sold buttons lined up and looking neat?
  • Is the table clear of brochures, price lists, and collateral material?
  • Is the table clear of registration cards, especially completed cards?
  • Is there anything that would detract from the community itself?

The key is this: keep it simple. Clutter has the effect of cluttering the customer’s mind.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.