One Percent Equals What?

Don’t allow your customers to get lulled into a false sense of security over interest rates. The uber-low rates will not last forever, and waiting to purchase a home could cost a customer dearly over a five-year period of time.

In fact, do you know – off the top of your head – the financial impact of a one-percent interest rate bump on your customer’s monthly housing payment? That figure can be a powerful motivator when it comes to getting your customer to move forward today with a purchase decision, as a one percent bump could costs thousands of dollars over the next five years – unless they move forward NOW!