The Photo Op

If you have a prospect that really liked one particular aspect of the home – a certain room or feature, for example – after they leave, snap a picture with your smart phone and text it to them. It makes for a great way to stay memorable, and gives them something to refer back to, something that triggered a positive emotion.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.