Future Geniuses

In a tough market we find potential buyers sitting on the sidelines waiting for a rebound. But how will customers know when they have found the elusive “bottom of the market”? They only know this when they see it in the rear-view mirror! It will take a boldness on the part of the buyer to make a purchase decision in the face of negative inputs around them.

Our customers must recognize that the toughest of markets presents the greatest of buying opportunities. In fact, it is incumbent upon us as sales professionals to point out to our prospects that they are, in fact, future geniuses. It is true that these prospects will need to fly in the face of the nay-sayers if they choose to purchase when the market is challenging. But in the long run, people will look back at the wisdom and extraordinary foresight of their decision. All one needs to do is to consider previous real estate downturns. Everyone who purchases in a down market is eventually rewarded by a positive correction. They are the “future geniuses”!