Room Demonstration Tip

When you’re walking someone through a model home, think about getting that customer to mentally move all the furniture out of the home in order to start with a clean slate.

While customers are visual, sometimes this works against them. They see the model but they only see the model furniture and it’s placement. Have them move that furniture out and start over again.

“It might be easier if you think of this as an empty room. Now move your furniture in one piece at a time. Tell me what goes where.”