Selling in the Holidays

The holidays are upon us. Do you know where your buyers are?

I can answer that: they are coming into your sales office! Many top professionals have incredibly strong months in November and December. While their traffic totals drop, their conversion rates increase.

Those top professionals know something: November/December home shoppers are the most serious of all.

Think about it. How many distractions do people have during the holidays? Tons, that’s how much. So with everything that is going on in their lives why would they be taking the time to visit new home sales offices?

I can tell you why. Because they have a serious need, and therefore a serious urgency.

Take these people seriously, my friends. They might be the best quality prospects you’ll see all year!


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.