Maximizing the Slow Times

Okay, so traffic is slower in December. I get that. But it doesn’t mean that the month needs to be wasted. In fact, it can be one of the most exciting months of the year.

Here are three things you can do in a slow traffic community:

1) Set your goals. Pick up Brian Tracy’s excellent book “Goals” and read through it (it won’t take long). Then take some time to set your 2012 goals, or at least goals for the first quarter of 2012. You’ll find that the year starts off stronger when you go in with purpose and intention.

2) Commit to learning a very specific skill. Read an article, pick up a sales book, look through your training material, or talk to your manager. But come up with something very specific and then practice it (out loud!) over and over again. This is a great time to perfect your presentation when no one else is around.

3) Stay in touch with your referral base. This is a great time to wish Christmas greetings to your past buyers. In so doing you’ll likely have a conversation about how things are going in your community (the answer: “Great!”). You just want to stay in the forefront of people’s minds so that when they do hear of someone who is looking to make a move they’ll think of you first.

Don’t let the month happen by default. Take charge of your efforts and you’ll improve your results!