The Crisis of Confidence

Why aren’t people buying more homes?

Unemployment? Nope. There are still tens of millions of would-be homebuyers who can easily afford a new home.

Financing availability? Not that either. The qualification process has definitely become (appropriately) more complicated, but there are still plenty of programs out there, and at phenomenally low interest rates.

Fear of price drops? Not if you look at the numbers. When you look at the average price of a new home in the United States over the past 24 months you’ll see relatively little movement.

No, the masses are not buying because of the ongoing crisis of confidence. No confidence in the economy. No confidence in the government. No confidence that the dream of homeownership will be something other than a nightmare.

Where do you fit into all this? Well, let me ask you this question. How confident are you in today’s buying opportunity? And if you are confident, does it show? Can a customer see your enthusiasm?

Think about it from the customer’s perspective. If the salesperson is not absolutely ecstatic over the buying opportunity, why should the customer be so?

Put another way, confidence is contagious. Is your confidence level worth catching? Something to really think about….