Be Market-Proof

I consider myself a new home sales expert. I made a lot of money in a strong market. But it was in the tough markets that I truly learned how to sell. I trained myself on every aspect of the sales process. I sought out mentors who succeeded in hard times before. I read and reread New Home Sales by the late Dave Stone and Success in New Home Sales by Richard Tiller, and anything else I could get my hands on! Now, I make a living helping sales professionals just like you.  My message is simple: Truly great sales people are market-proof.

Six years ago, selling a home may have been as easy as handing someone a pen and pointing to the dotted line. But after the market turned, you were forced to up your sales game dramatically. If you’re still in this business today, it means you adapted to survive. But if you are merely surviving, producing just enough to keep you employed, then you aren’t truly market-proof.  I want to talk to you about how to thrive. Does that sound good to you?

What are you looking for? Do you want to hone your skills? Do you want to make more money? Do you want be the top seller in your division? Whatever your answer, it’s time to stretch yourself.

I wrote Tough Market New Home Sales –now available as an audiobook– at the request of salespeople like you who struggled to make adjustments to a tough market. I encourage you as I encouraged them: the sales person who is truly market-proof is so well rounded that they know how to thrive in any market. Embrace and practice solid techniques, such as are found in my book, and watch as this difficult period elevates you to an entirely new level of sales performance! There are lessons to learn in times of adversity that cannot be learned in times of prosperity. You can grow from here, and it’s entirely up to you!

You must always keep learning! That’s the only way you can be market-proof. That’s the only way to change someone’s world!