Way Back When… in 2011

How fast is the market changing? In some areas it’s lightening quick, like someone flipped the switch and opened the floodgates.

* Ask salespeople you know in Phoenix and they’ll tell you the biggest problem is low inventory.
* I talked to a salesperson in San Francisco who is selling WAY upper-end luxury condos, and buyers are swarming!
* The city of Irvine, CA has an inventory of less than 500 homes…for a town of more than 200,000 people!
* Similar stories coming in from Florida, the mid-Atlantic and Colorado.

Things are changing, and it appears that they are changing quickly. You need to prepare your mindset accordingly. That means:

* Sharing the message of market energy with enthusiasm
* Updating your “Why Buy Now” message
* Expecting a 50% sales pace increase from 2011

That last point is most important. One sale per month might have been acceptable way back in ….. 2011! But it ain’t 2011 no more. It’s a different day and a different market.

Are you ready? Really ready?

I say BRING IT ON! Let’s change someone’s world!


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.