Persuasion and the Final Close

I’ve said many times in this series that persuasion is all about helping the customer to do what is in their best interest. Often times, that comes in the form of a suggestion rather than a question. This is especially effective when it comes to the final close.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.