Two Minutes – Zero Cost – High Impact

You need to stand out!  A prospective homebuyer may well visit a dozen communities in a weekend.  In that time, they will speak to a dozen salespeople, go on a dozen tours, fill out a dozen registration cards, and collect a dozen price lists.  There’s only one way that you stand a chance of being remembered: be memorable!

High impact follow-up is one of your most effective tools for keeping your prospects interested in you and your homes.  And the good news is… it’s really easy to do!  Does your phone have a camera on it?  Of course it does!  Send them a quick (30-second) video email in which you talk about the model they saw and you thank them for coming in.  This takes two minutes of your time (including recording time!), zero-dollars of investment, and it could pay off huge!

I suggested this idea for high-impact, low-effort follow-up at a training session last week.  That very day I received this video email from an attendee, Adrianne Gallo, with a message that read: “Here’s a little note from my dog Grace. She loves when I learn new things.”

This 21-second video made my day!  Like you, I receive about 100 emails a day; but this one stood out.  Being memorable is your ticket to be chosen by your prospects!

Two minutes. No cost. High impact. Give it a try!