Be Bold #1 – Boldness Defined

How many times a day do we come to a task we know we have to do, but really don’t want to do, because to do it would be uncomfortable? If you’re in sales, I’m guessing you run into these situations many times a day. It may cause you discomfort to have to ask for a registration card, or make a follow-up call, or ask a closing question. But hey, if you want to put food on the table, then you do it, right?

This week we’re kicking off a new video series on one of my favorite topics: Boldness. Boldness is the key to overcoming our discomfort. And here’s the key. It’s not simply a quality that some people have and some don’t. Boldness can be nurtured and strengthened over time.

Let’s start by taking a look at how we define boldness.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.