Be Bold #5 – Rationalizations and Other Sins

When we face discomfort, when we hit the point of the sale that makes us nervous or uneasy, we have to find a way to face that discomfort down. We have to come to grips with it and remember that as uncomfortable as we feel, it’s not going to kill us.

We have to. Because the alternative is rationalization. Whenever we have a moment of discomfort, we also have a moment of decision. We either overcome the discomfort, or we rationalize why we can’t. Check out this week’s video for more on making the BOLD decision.

And click here to see the other videos in this series.

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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.