Be Bold #5 – Rationalizations and Other Sins
When we face discomfort, when we hit the point of the sale that makes us nervous or uneasy, we have to find a way to face that discomfort down. We have to come to grips with it and remember that as uncomfortable as we feel, it’s not going to kill us.
We have to. Because the alternative is rationalization. Whenever we have a moment of discomfort, we also have a moment of decision. We either overcome the discomfort, or we rationalize why we can’t. Check out this week’s video for more on making the BOLD decision.