The Maximum Market Share Mindset: Relational Connection

Take Off the “Sales Hat”

As salespeople, what do we think when we see a customer? We think “Potential buyer.” What does a customer think when they see us. Well, possibly they think “Person who will try and take all of my money.”

That’s a big gap to overcome as a starting point of our interactions with a customer! This is why establishing a Relational Connection with every one we meet (customer or not) is so crucial. Before you can think about selling to someone, you must first gain their respect.

Forget the traditional buyer-seller standoff. This is one person talking to another person. It may take practice, but the results are powerful!

And click here to catch the beginning of The Maximum Market Share Mindset Series.