From the Vault: Fast Follow-Up

Hard at Work

I hope you’ve been enjoying this look back at our “From the Vault” series, and I hope you’ve been able to learn some new lessons from old videos. I’ve got my head down and my nose to the grindstone working on my latest book, but I promise we’ll have some fresh new content out for you here very soon. In the meantime, please continue to point out to me all the differences between today and four years ago. A man can get a lot grayer in four years; just ask any president.

Whether you sell homes, cars, jewelry, luxury services, or any big ticket item, chances are you are not the only salesperson a customer will run into in their search. You have competition and the customer won’t give you any more attention than they give anyone else. That is, not unless you take it. One of the best way to grab a customer’s attention is to follow up with them as soon as possible. Think about it. If a customer sees ten salespeople in a day, how are you going to be the one who stands out? You remind them! And you do it quickly!