Preparing for Discomfort

Discomfort and the 7 Ps

Have you ever heard the 7 Ps? It’s a military acronym which, depending on how colorful the version, goes: “Proper Prior Planning Prevents Pitifully Poor Performance.” Catchy, right? So, if you know what’s going to happen ahead of time, you make a plan for what you’re going to do about it before it actually happens.

Now certainly we’re all smart enough to prepare ahead of time for a big meeting, or a job interview, or a presentation. But where we can sometimes be lacking is in our preparation for the all the small things we do every day. We’re not ready to handle an objection from our buyer, or we don’t know what to say on a follow-up call, or we’re uncomfortable about getting a registration card from a new prospect.

Proper prior planning can help us with all of those potential problems.