Embracing Discomfort

Discomfort is an Asset, Not an Enemy

Over the past several weeks, we’ve talked a lot about what it means to truly be BOLD. We all experience uneasy moments in the sales process, but only the BOLD salesperson overcomes those uncomfortable moments and pushes through to the sale!

Today I’ll take it one step further. I want to suggest to you that it’s not enough to simply confront your discomfort. I want you to EMBRACE it! Discomfort is a good thing!

Think of it like a workout. If you ever had an exercize session that was too easy, then I have bad news for you: it wasn’t effective! It’s onlythe hard work that really pays off. And uncomfortable moments are the hardest exercize of all for strengthening BOLDNESS.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue last year.