SUCCESS Marketing: How You Can Break the Mold and Go for Bold!

I’m really thrilled and honored that SUCCESS Magazine published my latest article in their August 2014 edition!

My friends at SUCCESS asked me to contribute to their ongoing Modern Marketing series from the ‘Be Bold’ perspective, which is awesome because I’ve entertained a growing fascination with the way that the stodgy old insurance industry has created three of the boldest, freshest marketing campaigns around:

“The imagination behind the selling power of a charming duck, an aggressively cheerful woman with shellacked hair, and all manner of violent accidents personified by a calm, rugged leading man is noteworthy: Bold marketing works. The juxtaposition of humor, likability and entertainment with old-school, boring insurance is a big part of the boldness in these marketing campaigns.”

The August edition of SUCCESS is on newsstands now and you can pick it up at your local Barnes & Noble bookstore.

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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.