SUCCESS Marketing: How You Can Break the Mold and Go for Bold!
I’m really thrilled and honored that SUCCESS Magazine published my latest article in their August 2014 edition!
My friends at SUCCESS asked me to contribute to their ongoing Modern Marketing series from the ‘Be Bold’ perspective, which is awesome because I’ve entertained a growing fascination with the way that the stodgy old insurance industry has created three of the boldest, freshest marketing campaigns around:
“The imagination behind the selling power of a charming duck, an aggressively cheerful woman with shellacked hair, and all manner of violent accidents personified by a calm, rugged leading man is noteworthy: Bold marketing works. The juxtaposition of humor, likability and entertainment with old-school, boring insurance is a big part of the boldness in these marketing campaigns.”
The August edition of SUCCESS is on newsstands now and you can pick it up at your local Barnes & Noble bookstore.