Why “This Product Sells Itself” Is Basically the Most Ridiculous Idea Ever

From time to time I hear people say, “This product sells itself.”

Malarkey.

I’m sorry to disagree, but nothing sells itself.

A sale is the culmination of the hard work and creative energy of entrepreneurs, designers, marketers, salespeople, and a slew of other talented professionals.

Nothing sells itself.

A friend of mine recently made this quotable remark regarding the help he consistently receives from the service technician where he takes his car: “Seriously, it makes me want to buy another BMW just so I can keep going to him.” 

Don’t tell me that this service tech is not a sales professional; that is precisely what he is.

“Sales” might not be his title, but the result speaks for itself.

Would your customers say the same thing?

Do you have clients that want to buy from you…just so they can do business with you again?

Oh, the difference a sales professional makes.

Changing the world, my friends. Changing the world.