Are You Delivering Your Closing Questions Flawlessly?

When you go see a performance-arts show, you expect a flawless execution, right? It doesn’t matter whether you’re at a concert, a dance recital, the theater or what have you. You expect the performers on stage to have practiced their moves and tunes to a flawless delivery. Flawless but without sounding rehearsed, tired, or mechanical.

Your customers expect the same of your closing skills!

You can’t let closing questions come “naturally” to you without ever practicing, and just improvising on the spot with big pauses and awkward transitions. That kind of performance will make your customers lose their confidence in you and your sales skills.

It will make them wonder how well you know your job when you can’t even ask closing questions without stumbling over your own words. And that’s Closing Truth #4: Closing is Art. An art that you need to practice to a polished perfection.

Your closing questions need to roll off your tongue at the right cue as part of your larger sales strategy and process, not as an improv piece you throw in at the last-minute. If you want to get the whole truth about the art of the close, watch the following video and get ready to practice!