Webinar Replay: How You Can Stand Out From the Competition
In my recent webinar I asked, why are people paying a lot more to see Hamilton vs. community theater? Why do people pay to go to Disneyland and The Four Seasons when they could play in their backyard or go to a Motel 6? It’s simple, people pay for great experiences.
So how do you set yourself apart from your competitors? Focus on your customer experience.
How does your customer feel while you are showing them your product? Can they picture themselves sitting in that kitchen, around their table, eating with their family? Can they see themselves playing catch in the backyard with their children?
How does your customer feel when they envision themselves using your product? Customer’s simulate their future and then decide if they want to purchase or not based on how they feel in that future. The term for this is prospective psychology.
Learn more about prospective psychology and the five different perceptions that a customer has in my webinar replay AND get an instant download of my brand-new whitepaper 5 Attention Grabbing Strategies to Make You the Customer’s #1 Choice by clicking here.
