How You Can Create Killer Sales Meetings – Part 3
(This is part 3 of a 4-part series on constructing outstanding sales meetings. You can read part one of the series here, and part two of the series here.)
How can you hold sales meetings…errr…rallies that your salespeople will absolutely love?
The answer is simple, yet it is frequently overlooked.
One key to a great sales rally: get your salespeople to participate.
The best way for salespeople to learn is interactively. They would much rather learn through experience than through lecture. (For validation of this concept, simply observe the faces of salespeople in the typical sales meeting lecture!)
The good news is that getting participation makes for a more effective sales rally, but also for one that is easier to prepare. The rallies are more organic and require far less structure.
Here are some ideas to increase participation:
- Team-Building Exercises. Ask one of your more energetic sales reps to prepare some kind of team-building activity; then have that person lead it. It’s not hard – a quick Google search will bring all kinds of ideas.
- Best Practice Blitz. E-mail your team and make sure that everyone has one best practice to share at the next rally.
- Problem-Solving. Take a problem that popped up during the week (I know there were a thousand; just pick one!), and lay it out for the group in a “what would you do?” scenario.
- Peer Teaching. Think of a salesperson who is really strong in a particular (use of the CRM, for example). Have that person lead a 15-minute lesson for the rest of the team.
- Game Time. The growing evidence is that people learn much more when they are playing a learning game than through a lecture. Company trivia always makes for a great topic.
- Setting and Tone. Let team members own the environment. Get them to take part in choosing music, refreshments, etc.
Bottom line – the more your salespeople participate, the more they retain. That’s when your sales rallies rise to new and more effective levels.
Sales rallies aren’t the only issue that sales leaders face. Learn exactly how to tackle today’s toughest business challenges head-on to create hungry sales people, happy buyers, and historic profits at the Jeff Shore Sales Leadership Summit in San Diego this July. You can learn more about it here.
