3 Common Scenarios that Make Your Customer the Sales Person

By Jeff Shore

​I am going to propose three scenarios that are similar to ones you might come across fairly often in your sales career.

​​Scenario #1: You sell life insurance. You are having a conversation with a friend in a social setting, and the talk turns to your friend’s insurance coverage. He says to you, “I would switch our policy over to you and your company, but my wife picked our life insurance and she likes the agent we are using now.”

Scenario #2: You sell staffing services. You are talking to a potential client with whom you have a good relationship; lots of trust and and a good connection. She says to you, “I like what you bring to the table, but it’s not my call. There are three other people at my company who would have to agree to switch providers.”

Scenario #3: You are selling homes. A prospective buyer says to you, “I like this home but I’m not sure my husband wants to move at all. I need to convince him that we should do this.”

In each of those three scenarios, your customer is not a customer. Your customer is a sales person.

Think about it. The job of that customer is to sell someone else on why they must buy your product or service.

You know what that makes you? A sales trainer.

That’s right – you are now a sales trainer. And you are charged with training that prospect on how to sell to the absentee buyer.

Have fun with it. Be open with your customer. “Let’s do this. Let’s you and I come up with a message that you can share with ______. I want to make it easy for you to persuade them to do this.”

When you think about it, that is exactly what your customer needs from you.

Be a sales trainer. Make your customer a sales person. Change their world.


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.