How Quickly Should You Follow Up With Your Customers?

by Jeff Shore 

I posed this survey question to my weekly email subscribers:

“How quickly do you follow up with a customer after your first sales presentation?”

Hundreds of you responded in the first couple of days (thank you!) and we’ve compiled those results into this snazzy Infographic:​ 

Here’s the punchline: 30% of you are 1st movers. You touch base with your new customers on the very same day you meet them.

So… is that good?

What do you think? Does being a first mover give you the advantage?

You better believe it does!

I believe the magic number is four. That’s the target.

“Four what?”

Four hours.

My advice to you is to follow up within four hours of meeting a customer for the first time.

That may sound crazy fast, but think about it. In the four hours after your customer talked with you, how many more sales people did they talk to? Two? Three? Five?

Follow up fast to stand out from the crowd. Be the first mover and gain the advantage!

I can guarantee this at least… they’re going to remember you!

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About the Author: Ryan Taft

Ryan Taft
Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life. With a career spanning two decades training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.  Learn more at and follow Ryan on Twitter.