Is Lack of Clarity Ruining Your Sales Goals?

By Jeff Shore

​You’ve probably heard that goals fail because they were not written down. Or because they were not realistic. Or because of a lack of accountability.

All those things are important, but none of those hits on the biggest issue of all.

More than anything else, success in goal achievement is traced to one thing: goal clarity.

Goal clarity is about normalizing the outcome. It is about being so crystal clear on what goal accomplishment looks like that the steps to achieve the goal roll out in front of you.

Goal clarity gets you:

  • ​Confidence in attaining the desired outcome
  • Belief in your ability to get the work done
  • ​A road map to achievement
  • A way to measure your progress

A lack of goal clarity gets you:

  • ​Confusion
  • Disorientation
  • Excuses to give up early
  • A strategy based on hope alone

Before you begin to lay out the steps of goal achievement, spend some time normalizing the end result. What will that look like? What will that feel like?

Get your clarity right; everything else will follow.


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.