Is Lack of Clarity Ruining Your Sales Goals?

By Jeff Shore

​You’ve probably heard that goals fail because they were not written down. Or because they were not realistic. Or because of a lack of accountability.

All those things are important, but none of those hits on the biggest issue of all.

More than anything else, success in goal achievement is traced to one thing: goal clarity.

Goal clarity is about normalizing the outcome. It is about being so crystal clear on what goal accomplishment looks like that the steps to achieve the goal roll out in front of you.

Goal clarity gets you:

  • ​Confidence in attaining the desired outcome
  • Belief in your ability to get the work done
  • ​A road map to achievement
  • A way to measure your progress

A lack of goal clarity gets you:

  • ​Confusion
  • Disorientation
  • Excuses to give up early
  • A strategy based on hope alone

Before you begin to lay out the steps of goal achievement, spend some time normalizing the end result. What will that look like? What will that feel like?

Get your clarity right; everything else will follow.

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About the Author: Jeff Shore

Jeff Shore
Jeff Shore is a highly sought-after sales expert, speaker, author and consultant whose innovative and real-world selling strategies help you to change your mindset and change your world. His latest book, "The Keys to Unstoppable Sales Success: 8 Mindsets of Elite High-Achievement Salespeople" is now available. Learn more at and follow Jeff on Facebook and LinkedIn.