The Maximum Market Share Mindset: How To Get MORE

I’m going to throw a pretty scary statistic at you right now…

Only 4 out of 10 of today’s active homebuyers are considering a new home. And to make matters worse, only 1 out of 10 will eventually buy a new home.

Let me say that again.

Only 1 out of 10 active homebuyers will purchase a new home. What that means is, every homebuilder in the nation is competing for that one buyer.

Let me ask you a question: What comes to mind when you hear the term “maximum market share”?

If you’re like me, your eyes may have lit up or your heart may have skipped a beat. But what does “maximum market share” actually mean?

It means getting MORE than your fair share of sales. It means pushing your team to NEVER settle for the status quo. It means driving your organization towards GREATNESS.

Now look, if you’re fine with just getting your fair share of the market, you can stop reading right now. Because the most effective leaders in the new home industry are simply not satisfied with their fair share. They want more than their fair share.

You get more by deserving more, by outperforming the competition and by being at the top of your game.

A lot of sales trainers will focus solely on showing you how to capture that one buyer — completely ignoring the other potential sales. My friends, there are sales out there to be had if we are willing do what it takes to get them.

If you are a sales manager, a division president or sales executive that is not satisfied with the status quo and leaving those additional sales on the table, then you simply cannot afford to skip the upcoming Virtual Sales Leadership Summit.

Now look, I’m not promising you silver bullet. You’re not going to hear me say that you’re just one trick away from sustainable and repeatable success.

If that was the case, we’d all be doing it, right?!  Those tricks and gimmicks are not how growth actually happens.

What you will hear me say is that is possible to create predictable results in an unpredictable market if you are willing to implement the right behaviors consistently. And if you do that, you will get WAY more than your fair share of the sales.

You know what I want to see? I want to see the organizations I work with excel at grabbing what I call the “toss up sale.”

Good news. There are simple behaviors that you as a sales leader can implement today that will dramatically increase your opportunity to land those “toss up sales.”

That’s exactly what we’ll be talking about on the FIRST-EVER Virtual Sales Leadership Summit on March 14.

And you won’t just hear it from me!  We’re bringing in a best-in-class market researcher, an award-winning national speaker, a hugely successful new home sales professional, the best sales trainers in the industry and a sales leader that has CRUSHED the competition and captured 30% market share.

Our expert panel will show you how to:

  • Coach your salespeople to confidently answer the three questions that every buyer is asking.
  • Get a full picture of exactly what’s happening in the market and how you can leverage it to win every toss-up sale.
  • Build the behaviors and habits that you must instill in your team to create predictable sales results in unpredictable markets.

Join us on March 14 for the online sales leadership event of the year! Click here to claim your spot.


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About the Author: Jeff Shore

Jeff Shore
Jeff Shore is a highly sought-after sales expert, speaker, author and consultant whose innovative and real-world selling strategies help you to change your mindset and change your world. His latest book, "The Keys to Unstoppable Sales Success: 8 Mindsets of Elite High-Achievement Salespeople" is now available. Learn more at jeffshore.com and follow Jeff on Facebook and LinkedIn.